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Important considerations for selecting mobile application platform

With each passing day, mobile app users are outnumbering desktop users, making mobile applications the dominant global platform for business promotions. So, before partnering with the best  Mobile Application Development Company in India  or abroad to create your business app, it’s crucial to first determine the right platform to serve your worldwide audience. Here are some key factors to consider when choosing a mobile application platform: Prioritize Your Customers:  User experience (UX) is paramount—it's often the deciding factor in whether a user keeps or deletes your app. No business wants its app uninstalled due to a frustrating interface or receive negative reviews afterward. That’s why, when choosing a mobile application platform to deliver your services globally, it’s essential to put extra emphasis on intuitive design and a seamless user experience. Ensure Device Compatibility:  One of the common issues users face with mobile apps is limited device support. To overcome this, it’s important to analyze your target audience and identify the devices they use most frequently. For instance, platforms like Windows and iOS support a relatively limited range of devices—roughly between 20 to 100 models. Therefore, a careful comparison of mobile platforms and their device compatibility is essential to ensure your app performs well across your audience’s preferred devices.  Consider Development Costs: Every productive application requires investment and it increases with the application development process in several cases. Additionally, the cost of development can differ significantly depending on the mobile application platform you choose. Therefore, if you want to acquire an affordable option then you must use an Android mobile application platform as compared to iOS.  Establishing Robust Security Measures: Mobile applications often handle sensitive user data—such as emails, contact numbers, credit card details, and addresses—making it essential to implement strong security protocols across all layers of the chosen platform. To prevent unauthorized access by malicious users, security must be enforced both at the user level and the application level. This multi-layered approach helps safeguard data and minimizes the risk of security breaches on the selected mobile app platform. The above-mentioned are some of the most important considerations you need to take into account while selecting a mobile application platform. Furthermore, to proceed with your chosen mobile application platform, it’s essential to hire a skilled mobile app developer or partner with a reputable development company like Magna Opus Software Services Private Limited. It is the best mobile application development company in India that creates cross-platform as well as native mobile apps according to business requirements.   

04 Nov 2020

How to Boost your Business with a Mobile Application?

Do you want to stay ahead in your entrepreneurial journey? If yes, you should consider partnering with the best Mobile Application Development Company in India or overseas to develop a mobile app tailored to the services or products your business offers. At present, Mobile applications account near about 88% of mobile media time while only 10% of the time is spent by users on websites. This highlights how mobile applications offer vast business opportunities by tapping into the rapidly growing smartphone user base. As a result, many companies are turning to mobile app service providers to create visually engaging and feature-rich apps that enhance their business presence. Here are several effective ways mobile applications can help elevate and grow your business: Creating a Client or Prospect Database: Mobile applications serve as powerful tools for building a database of potential and existing customers. Every time a user downloads your app—whether to inquire about your services or make a purchase—you gain a valuable opportunity to collect user data and insights, opening a new channel for engagement and business growth. However, you need to always ask permission first, before collecting the information from any user. Hence, such information can be used for targeting customers by making recommendations and through ads based on their previous purchases. The data gathered from users via mobile apps is extremely valuable for businesses aiming to understand what type of content resonates best with their target audience, ultimately driving more relevant purchases and meeting customer expectations more effectively. Making brand more human: Mobile Apps can help in adding a channel for customer service. Business organizations are perceived to be more real to users who provide an easy way to connect with their users. With the increased connection to the customers of your businesses through mobile apps, you can make your brand more human. This is because mobile applications allow businesses to resolve their queries and make them aware of the offers or discounts being provided. Moreover, business mobile apps offer customers a direct online platform to engage with the company, share feedback, and suggest the services they’re interested in. Enhancing Accessibility: Mobile applications offer users convenient access to products and services, creating a secure and user-friendly environment for interacting with your brand. When customers feel confident and satisfied using your app to make purchases, they’re more likely to recommend it to others, further expanding your reach and reputation. By providing personalized marketing: Mobile applications can help businesses to engage customers more efficiently through push notifications. Businesses can provide personalized offers through push notifications on the basis of the customer’s preferences. Moreover, businesses can leverage mobile apps to design loyalty programs that offer reward points or coupons based on how frequently customers make purchases. This is because loyalty programs through mobile apps help in facilitating repeat sales and helps in customer retention that leads to business growth. Times have undoubtedly evolved, making it essential for businesses to embrace technological advancements—especially by offering their services through mobile applications. To stay competitive and reach a wider audience, get your business mobile app developed by a leading Mobile Application Development Company in India or anywhere globally, and watch your business grow in no time.

12 Nov 2020